Thu 2 Aug 2007
Beet.TV and the Long Tail…of content now on Techlife TV
Posted by Dave Kaufman under Blogs , Informational , VideoNo Comments
Look out! Beet.TV has a long tail! “You mean like a monkey?” No, silly. The long tail* of getting attention and now with an avalanche of new content on Techlife TV it looks like they will sustain it. We welcome Beet.TV to our channel with an amazing 50+ new videos for our viewers. It took me by surprise, but I started watching and couldn’t get enough.
Beet.TV interviews Google’s Hunter Walk about the Diet Coke and Mentos videos.
Andy Plesser, (a Jerry Springer look-alike?) is one of the rare “don’t look at me” journalists. It almost appears he doesn’t want to be a star. But his amateur-style trick to stay mostly off-camera and off-microphone compels the viewer to want a bit more Andy. I really like the way he edits himself out of asking the question, since he knows it is not about him. Sure sometimes he appears on camera, and his excitement is like my own. He fumbles for words or even can’t get out his question, but his interviewee connects with him. I saw quite a few people understand his intention and just run with it.
I really like what Beet.TV is doing and hope to see more of their show on Techlife TV.
Note: What I think happened is Beet.TV’s catalog of video was indexed all at once as some of the video is a little older.
* The Long Tail Effect started as an article by Chris Anderson of Wired Magazine and is now a very popular book.