Prof GilzotMost Techlife readers know I use Trillian for instant messaging because we have covered them before. I have also mentioned AOL Instant Messenger (AIM) bots when I wrote about FeedCrier. An AIM bot is a buddy you add to your buddy list but instead of a real person the bot is a computer that can answer questions, usually with a tight focus. AIM Bots are available wherever you can IM including the iPhone.

A great example of this is AOLYellowPages, a bot that lets you pull up nationwide (USA) listings with a few quick pecks to the keyboard. People love this bot, which was recently in retirement refinement and not-delivering any results. I am happy to report it is back.

We recently caught up with Bill Herred who is the guy-behind-the-guy of Prof Gilzot, a new AIM bot for SAT Prep, targeted towards high school students. He is also behind IM Street a stock focused AIM Bot.

Im Street

Techlife meets Bill Herred

Bot Questions

Techlife: Where did you get the idea for these bots and why did you build them?
Bill Herred: Our flagship bot is Prof Gilzot. He’s a virtual mentor of sorts offering sample practice SAT questions targeted at those high school students preparing to take the exam so they can enter college. A premium service is in its finishing stages and will be rolled out shortly. The bot has recorded over 1 million users in its 55 days of existence.

The IM Street bot is of different sorts. It will eventually offer real-time quotes.

Techlife: How long have the bots been out?

BH: The Prof Gilzot bot launched June 13th. IM Street launched July 23rd.

Techlife: What features should people notice?

BH: The Prof Gilzot bot is self explanatory.

The IM Street bot will see features like links to news, charts, etc. Users will be polled about their personal sentiment of where a particualr stock they just looked at will go tomorrow….market sentiment of sorts. For example you look up GOOG, and the bot replys with “Do you think GOOG will be up, unchanged or down? Please rate from 1 (down hard) to 5 (up lots)” or something like that.

Techlife: Will it launch on other platforms?

BH: Right now we’re sticking with AIM. The developer platform is most evolved and AIM has the biggest audience.

Business Questions

Techlife: Why is the IM Street website just 1 page?

BH: It’s still in development.

Techlife: Is the IM Street revenue model advertising driven?
BH: Yes. Quotes are sponsored by companies of all sorts, from small micro cap trying to let the world know they exist to premium service providers offering their wares. Some of the data we collect may be sold to market research companies….like the market sentiment stuff.

Techlife: How big is your company?

BH:We’re very small and will stay that way as long as possible.

Techlife: How old is your company?

BH: We’ve only been around since June 2007, prior to that we were just a couple of guys agreeing to work together to see if we could make these bots fly…. from a business rev perspective.

Techlife: How did you forge the relationship with AIM/AOL?

BH: The relationship started as a email to the webmaster at aim.com. From there it took over a year to find the right person to speak with about doing a few bots I felt were beneficial to the majority of the demographic users on AIM.
Techlife: How did you end up building a bot that got into that rotation?

BH: Good sales pitch and a no-nonsense revenue model.

Personal Questions

Techlife: What is your history with technology?

BH: A fair amount. I worked in financial services, from an operational view and assisted in the development of a web based active trader solution starting back in 1994.

Techlife: Have you built other bots?

BH: Just these 2.

Techlife: What other bots do you use?

BH: None.

Techlife: How many buddies are in your buddy list?
BH: On a personal scale just about a dozen or so. From the bot view that number is in the millions.

Techlife:How long have you used IM technology?
BH: 10 yrs.

Thanks Bill for your great interview.

Got a bot you love? Let us know.

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