Google has achieved the “Field of Dreams Effect”. Simply put, this effect coined by Techlife, means there is no longer a preceding qualifier to the famous phrase by author W.P. Kinsella’s character of the “Baseball Announcer” in the book Shoeless Joe and the movie Field of Dreams:

If you build it, he will come.

Techlife’s “Field of Dreams Effect” states:

“Build it and they will.”

Purposely left open ended, this phrase intends to cover both people who build (in this case Googlers) who build cause they can, and users or customers (Google’s users) who will use what Google has built, because it exists.

Google Image Labeler is one of these creations, hatched using some licensed technology from Carnegie Mellon University. Google wanted to improve the results from the Google Image Search tool, and realized that using the power of “us” they could improve their results dramatically. They created a social game, where the blindly pair up two people for 2:00 minutes and let you race to match terms about random images that show up.

It is easy, free and rather addicting. For those of you social context types, you could be helping improve search results for a global audience. For you cynical types no question it is a sweatshop and you get paid in points redeemable for nothing. For you gamers, it is a highly addictive free game where the goal is to be cooperative with your partner to gain the most points.

Techlife previously covered Guess the Google, a very addictive game also based on Google Image Search. Which do you like better? Tell us.