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	<title>Techlife &#187; General</title>
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	<link>http://www.dkworldwide.com/techlife</link>
	<description>Welcome to Techlife, where the crossroads of Technology and Life intersect. The syndicated print column is published exclusively from this blog, a form of Digital Ethnography.  Comments may appear in print.</description>
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		<title>Why North is No Longer Up</title>
		<link>http://www.dkworldwide.com/techlife/archives/2010/06/23/cartography/</link>
		<comments>http://www.dkworldwide.com/techlife/archives/2010/06/23/cartography/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 18:19:10 +0000</pubDate>
		<dc:creator>Dave Kaufman</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Informational]]></category>
		<category><![CDATA[Online Application]]></category>
		<category><![CDATA[Published Article]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[aerial]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[bird's eye view]]></category>
		<category><![CDATA[birds eye]]></category>
		<category><![CDATA[cartographic]]></category>
		<category><![CDATA[cartography]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[lincoln memorial]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[maps]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photosynth]]></category>
		<category><![CDATA[satellite]]></category>

		<guid isPermaLink="false">http://www.dkworldwide.com/techlife/?p=910</guid>
		<description><![CDATA[
Do you want to know a secret? Online cartography is evolving.  Why do you have to be so fancy? Can&#8217;t you just say maps have gotten better? Big changes deserve big words. While Techlife has shared hidden map games; how to make your own maps and why street level details are so valuable; we now want to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://bit.ly/c93O64"><img class="alignnone size-full wp-image-919" title="Bing Maps Bird's Eye View of The Lincoln Memorial" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2010/06/bingbirdseye1.jpg" alt="" width="500" height="408" /></a></p>
<p>Do you want to know <a href="http://gizmodo.com/5555618/new-bing-maps-cut-the-chaff-and-leave-a-treasure-map">a secret</a>? Online cartography is <a href="http://www.xconomy.com/seattle/2010/06/07/microsoft-everyscape-team-up-to-provide-3-d-views-of-restaurants-online/">evolving</a>.  <em>Why do you have to be so fancy? Can&#8217;t you just say maps have gotten better? </em>Big changes deserve big words. While <em>Techlife </em>has shared <a href="http://www.dkworldwide.com/techlife/archives/2009/09/25/geotagging/trackback">hidden map games</a>; <a href="http://www.dkworldwide.com/techlife/archives/2007/04/05/make-your-own-mymaps-google-style-diy/trackback">how to make your own maps</a> and why <a href="http://www.dkworldwide.com/techlife/archives/2006/02/01/how-to-win-the-amazing-race/trackback">street level details</a> are so valuable; we now want to share the value of immersive photographic cartography.</p>
<blockquote><p><a href="http://en.wikipedia.org/wiki/Cartography">Cartography</a> is the study and practice of making <a title="Map" href="http://en.wikipedia.org/wiki/Map">maps</a> (also can be called mapping). Combining science, <a title="Aesthetics" href="http://en.wikipedia.org/wiki/Aesthetics">aesthetics</a>, and technique, cartography builds on the premise that reality can be modeled in ways that communicate spatial information effectively.  <em>-Wikipedia</em></p></blockquote>
<p><a href="http://bit.ly/9Aaws3"><img class="alignnone size-full wp-image-917" title="Google Maps vs. Bing Maps Satellite view comparison of The Lincoln Memorial" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2010/06/satellitecompare.jpg" alt="" width="500" height="252" /></a></p>
<p>Using Google Maps and Bing Maps advanced features I focused on exploring a single famous monument; The Lincoln Memorial in Washington, D.C.  Both offer top down satellite views of this famous location.</p>
<p><a href="http://bit.ly/arI7F2"><img class="alignnone size-full wp-image-914" title="Google Maps Streetview of The Lincoln Memorial" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2010/06/googlestreetview.jpg" alt="" width="500" height="270" /></a></p>
<p><a href="http://www.dkworldwide.com/techlife/wp-content/uploads/2010/06/googlephotooverview.jpg"><img class="alignnone size-full wp-image-916" title="Google Maps user photos geotagged of The Lincoln Memorial" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2010/06/googlephotooverview.jpg" alt="" width="478" height="362" /></a></p>
<p><a href="http://bit.ly/ab2vsW"><img class="alignnone size-full wp-image-915" title="Google Maps Photo Detail of The Lincoln Memorial" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2010/06/googlephotodetail.jpg" alt="" width="500" height="692" /></a></p>
<p><a href="http://bit.ly/bfLxb8">Google</a> has clearer images than Bing for satellite maps, which comes from a combination of time of day, season and hardware used to take these shots.  Google also has continuous street views for many places around the world, including the <a href="http://bit.ly/arI7F2">Lincoln Memorial</a>. Finally Google has a nice ability to <a href="http://mashable.com/2010/06/09/google-street-view-photos/">integrate their own street view</a> with <a href="http://bit.ly/ab2vsW">user generated photos from all angles of the Lincoln Memorial</a>, with the photo set locations mapped as shown.</p>
<p><a href="http://bit.ly/c93O64"><img class="alignnone size-full wp-image-918" title="Bing Maps Bird's Eye View of the back of The Lincoln Memorial" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2010/06/bingbirdseye2.jpg" alt="" width="500" height="301" /></a></p>
<p><a href="http://bit.ly/9Aaws3">Bing&#8217;s satellite maps</a> are good enough to get you to move past them quickly to what I think is the best feature of these new digital maps, <a href="http://bit.ly/c93O64">a bird&#8217;s eye multi-rotational view</a>. As you can see the ability to rotate around a building at multiple angles gives a much clearer understanding of the structure than satellite only.  Bird&#8217;s eye view, like Street View isn&#8217;t available everywhere yet but try out your home or favorite museum and see how amazing it feels to be immersed.</p>
<p><a href="http://bit.ly/90PDm4"><img class="alignnone size-full wp-image-913" title="Bing Maps Photosynth of The Lincoln Memorial" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2010/06/bingphotosynth.jpg" alt="" width="500" height="358" /></a></p>
<p>Bing Maps adds one more feature that <em>Techlife </em>drooled over in 2007, <a href="http://www.dkworldwide.com/techlife/archives/2007/06/28/life-poster-20-photosynth-the-global-photo-collage-on-techlife-tv/trackback">PhotoSynth</a>. A Photosynth is a group of photos of a specific object or place that get stitched together to create highly detailed and visually stunning photographic experiences in 3D space. By geotagging <a href="http://techcrunch.com/2010/06/07/bing-map-apps/">user&#8217;s Photosynth&#8217;s</a> into the Bing maps,  you don&#8217;t just see some random snapshots of the outside and inside of the <a href="http://bit.ly/90PDm4">Lincoln Memorial</a> but can take a journey from the outside into the inside and look up and down with amazing detail and spatial understanding.</p>
<p>While I have used Google Maps to get me places and build collaborative maps (something I love). I have used Bing Maps to investigate rental property, research vacations collaboratively, and see quite a few friend&#8217;s new home purchases. Knowing how each tool can be used is the key to your own immersive photographic cartography. Share your story with me.</p>
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		<title>What would Dave Barry do?</title>
		<link>http://www.dkworldwide.com/techlife/archives/2009/09/21/what-would-dave-barry-do/</link>
		<comments>http://www.dkworldwide.com/techlife/archives/2009/09/21/what-would-dave-barry-do/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 19:28:43 +0000</pubDate>
		<dc:creator>Dave Kaufman</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Informational]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[arrested development]]></category>
		<category><![CDATA[dave barry]]></category>
		<category><![CDATA[hulu]]></category>
		<category><![CDATA[jason bateman]]></category>
		<category><![CDATA[publisher]]></category>
		<category><![CDATA[reader]]></category>
		<category><![CDATA[techlife]]></category>

		<guid isPermaLink="false">http://www.dkworldwide.com/techlife/?p=720</guid>
		<description><![CDATA[
Techlife was called into the principal&#8217;s office.  One of the Publisher&#8217;s of a paper that carries my syndicated column Techlife, called me to complain.  Now before you get all high-falutin&#8217; as the superfans of  Techlife are often apt to do, and organize a FlashMob at the offices of the Publisher.  Let&#8217;s talk about the facts.
FACT: [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-727" title="Techlife covers Hulu" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2009/09/hulu.jpg" alt="Techlife covers Hulu" width="500" height="366" /></p>
<p><em>Techlife</em> was called into the principal&#8217;s office.  One of the Publisher&#8217;s of a paper that carries my syndicated column <em>Techlife, </em>called me to complain.  Now before you get all high-falutin&#8217; as the superfans of  <em>Techlife</em> are often apt to do, and organize a <a href="http://www.urlesque.com/2009/09/11/oprah-takes-flash-mobs-to-the-next-level/">FlashMob</a> at the offices of the Publisher.  Let&#8217;s talk about the facts.</p>
<p><strong>FACT:</strong> I have written <em>Techlife</em> since 2005.</p>
<p><strong>FACT:</strong> I have written more than 230 columns to date.</p>
<p><strong>FACT:</strong> I have had more than 5000 readers interact with the column.</p>
<p><strong>FACT: </strong> I am stopped at least once a month for my good looks as the writer of a famous syndicated technology and life column.</p>
<p><strong>FACT:</strong> We welcome opinions of all types, especially those that support the above fact.</p>
<p>&#8220;Not to shabby,&#8221; I can hear you thinking.  And of course you the readers have made this possible.  The phone call in question was a bit of a principle issue. (Notice how we used both versions of the word, who says we can&#8217;t turn a phrase.)  It seems that allegedly a reader or too contacted the Publisher thinking my column was more advertorial than witty, high brow, useful, well written, drivel that I intend it to be.  Let&#8217;s examine the recent evidence shall we, here are some recent columns in reverse order&#8230;</p>
<ul>
<li><strong><a href="http://www.dkworldwide.com/techlife/archives/2009/08/25/freecycle-give-get-save/trackback">Freecycle – Give, Get, Save</a></strong> &#8211; all about helping the world</li>
<li><strong><a href="http://www.dkworldwide.com/techlife/archives/2009/07/21/baseball-data/trackback">Baseball and Business: It’s a Numbers Game</a></strong> &#8211; how data, design and access to information help the user</li>
<li><strong><a href="http://www.dkworldwide.com/techlife/archives/2009/06/15/tilt-shift/trackback">How To Create Online Tilt Shift Miniature Photos</a></strong> -  parallel between a photography technique and creative thinking</li>
<li><strong><a href="http://www.dkworldwide.com/techlife/archives/2009/05/18/griswold/trackback">Clark Griswold &amp; The Perfect Vacation</a></strong> &#8211; improving the family vacation</li>
<li><strong><a href="http://www.dkworldwide.com/techlife/archives/2009/04/20/snark/trackback">This Mother’s Day Tell the Truth</a></strong> &#8211; a new look to the e-card</li>
</ul>
<p>Now I submit to you a jury of my loyal readers, biased in all ways they should be, who have <span style="text-decoration: line-through;">lined their birdcages</span> read the columns does it sound advertorial to you?  Sure I throw in a bit about my life, my company, my family like all good writers do.  It makes me seem authentic and smart, a thinly veiled ploy to connect with the reader.  And if one of you were to contact me for cup of a coffee to discuss your own business ideas, would I not <span style="text-decoration: line-through;">pretend to</span> listen?  So if a few of these advertorial accusers would like to step forward, we can comment back and forth as so many others do here at <em>Techlife. </em>We welcome all feedback.  Special thanks to our Publisher and our Editors on this one.  Did I do <a href="http://en.wikipedia.org/wiki/Dave_Barry">Dave Barry</a> proud?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="512" height="296" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.hulu.com/embed/xPyB2UBP6a87Du3mMismQg" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="512" height="296" src="http://www.hulu.com/embed/xPyB2UBP6a87Du3mMismQg" allowfullscreen="true"></embed></object></p>
<p>In speaking with a client, I was told I often remind them of Michael Bluth, <a href="http://moviesblog.mtv.com/2009/09/13/teen-wolf-too-star-jason-bateman-offers-advice-for-mtvs-next-generation-of-wolves/">Jason Bateman</a>&#8217;s character on the show <a href="http://www.hulu.com/arrested-development">Arrested Development</a>.  I had never seen an episode, but this client mentioned it was on <a href="http://www.hulu.com/">Hulu</a>.  So I proceeded to watch all of Arrested Development on Hulu, you might detect that a bit in this month&#8217;s column or else, <em>I&#8217;ve made a huge mistake.</em></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="512" height="296" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.hulu.com/embed/er7GqlYGUo-pMbtqzvwbpQ" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="512" height="296" src="http://www.hulu.com/embed/er7GqlYGUo-pMbtqzvwbpQ" allowfullscreen="true"></embed></object></p>
<p>Hulu, a partnership between some of the major networks, has old and new movies and television shows that play in full screen on your computer.  Everything is on-demand, loading in a few seconds in HD.  It is well thought out and easy to use.  I <a href="http://www.louisgray.com/live/2009/09/world-wide-web-isnt-world-wide-neutral.html">don&#8217;t love the control factor</a>, for example they <a href="http://www.hulu.com/arrested-development?forums=1&amp;post_id=343140&amp;topic_id=81149">recently cut out Season 2 and 3</a> of Arrested Development <a href="http://lifehacker.com/5362656/hulu-testing-subscription+based-service-internally">with no reason given</a>, though message boards guess to sell DVDs.  I can already see the complaints by employers to my Publisher for introducing this time sucker.  And for that I know <a href="http://www.davebarry.com/">Dave Barry </a><em>would </em>be <a href="http://blogs.herald.com/dave_barrys_blog/2009/09/his-defense-will-be-that-where-hes-from-this-is-legal.html">proud</a>.</p>
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		<title>Techlife Notes</title>
		<link>http://www.dkworldwide.com/techlife/archives/2008/08/18/techlife-notes-21/</link>
		<comments>http://www.dkworldwide.com/techlife/archives/2008/08/18/techlife-notes-21/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 19:37:11 +0000</pubDate>
		<dc:creator>Dave Kaufman</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.dkworldwide.com/techlife/?p=445</guid>
		<description><![CDATA[
Today is the day you take the next step with that idea brewing in your head.Â  Contact use and we can make the idea a reality.Â  We can help your company or organization today so why wait? Hit me via email at: techlife [ at ] dkworldwide [dot] com. Do you subscribe to the RSS [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-104" title="Business Notepad 2 by Steve Woods" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2007/01/computerandpen.gif" alt="" width="322" height="182" /></p>
<p>Today is the day you take the next step with that idea brewing in your head.Â  Contact use and we can make the idea a reality.Â  We can help your company or organization today so why wait? Hit me via email at: techlife [ at ] dkworldwide [dot] com. Do you subscribe to the RSS feed for Techlife? Visit the TechLife weblog where all you need to do is point and click.</p>
<p><em>(part of the syndicated print columnâ€™s writing process exposed to online readers)</em></p>
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		<title>How to transition to a new PC</title>
		<link>http://www.dkworldwide.com/techlife/archives/2008/04/17/how-to-transition-to-a-new-pc/</link>
		<comments>http://www.dkworldwide.com/techlife/archives/2008/04/17/how-to-transition-to-a-new-pc/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 03:12:38 +0000</pubDate>
		<dc:creator>Dave Kaufman</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.dkworldwide.com/techlife/archives/2008/04/17/how-to-transition-to-a-new-pc/</guid>
		<description><![CDATA[I admit it.  I am struggling.  Right now on my desk I have a laptop that is a brand new Core 2 Duo and it is basically a glorified jukebox.  It does a great job streaming my tunes off the server where I store them, but this machine is built for more. [...]]]></description>
			<content:encoded><![CDATA[<p>I admit it.  I am struggling.  Right now on my desk I have a laptop that is a brand new Core 2 Duo and it is basically a glorified jukebox.  It does a great job streaming my tunes off the server where I store them, but this machine is built for more.  I just can&#8217;t seem to transition.</p>
<p>Most of <em>Techlife</em> is about you, the reader.  But this time I need your help.  <strong><em>How do I make a clean break and transition to a new PC?</em></strong></p>
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		<title>Left Brain vs. Right Brain</title>
		<link>http://www.dkworldwide.com/techlife/archives/2007/11/19/left-brain-vs-right-brain/</link>
		<comments>http://www.dkworldwide.com/techlife/archives/2007/11/19/left-brain-vs-right-brain/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 20:01:57 +0000</pubDate>
		<dc:creator>Dave Kaufman</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Published Article]]></category>

		<guid isPermaLink="false">http://www.dkworldwide.com/techlife/archives/2007/11/19/left-brain-vs-right-brain/</guid>
		<description><![CDATA[Left Brain = Logic.  Right Brain = not so much.  Today we are going to challenge both sides of your brain in various ways.  First Samorost, a visually stunning game from the Czech Republic will dazzle your right cerebral hemisphere with mind blowing artwork, and it continues with completely non-verbal storyline. (see [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" alt="Reading by Christine Rondeau" id="image79" title="Reading by Christine Rondeau" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2006/12/readingpaper.png" />Left Brain = Logic.  Right Brain = not so much.  Today we are going to challenge both sides of your brain in various ways.  First Samorost, a visually stunning game from the Czech Republic will dazzle your right cerebral hemisphere with mind blowing artwork, and it continues with completely non-verbal storyline. (see Link 1)</p>
<p>The left side of your brain will enjoy playing with ZipSkinny, a romp through the data that is the US Census.  Allowing you to break it up and slice and dice it based on the US Zip Code system.  (see Link 2) What better way to enjoy the holidays?<br />
<em>(the lead-in for the December column)</em></p>
<p><em>(part of the syndicated print columnâ€™s writing process exposed to online readers)</em>
</p>
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		<title>Techlife Notes</title>
		<link>http://www.dkworldwide.com/techlife/archives/2007/11/19/techlife-notes-12/</link>
		<comments>http://www.dkworldwide.com/techlife/archives/2007/11/19/techlife-notes-12/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 18:27:14 +0000</pubDate>
		<dc:creator>Dave Kaufman</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Published Article]]></category>

		<guid isPermaLink="false">http://www.dkworldwide.com/techlife/archives/2007/11/19/techlife-notes-12/</guid>
		<description><![CDATA[While we cover various interesting things like zip code research, flash games, and rock and roll quizes you might ask, what can they do for my company?Â  Techlife can do a lot. Â  Just ask us. Â  Hit me via email at: techlife [ at ] dkworldwide [dot] com. Do you subscribe to the RSS [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" alt="Business Notepad 2 by Steve Woods" id="image104" title="Business Notepad 2 by Steve Woods" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2007/01/computerandpen.gif" />While we cover various interesting things like zip code research, flash games, and rock and roll quizes you might ask, what can they do for my company?Â  Techlife can do a lot. Â  Just ask us. Â  Hit me via email at: techlife [ at ] dkworldwide [dot] com. Do you subscribe to the RSS feed for Techlife? Visit the TechLife weblog where all you need to do is point and click.<em>(part of the syndicated print columnâ€™s writing process exposed to online readers)</em>
</p>
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		<title>Google, Yeti, Skye, 60 seconds &#8211; What is Techlife?</title>
		<link>http://www.dkworldwide.com/techlife/archives/2007/10/19/google-yeti-skye-60-seconds-what-is-techlife/</link>
		<comments>http://www.dkworldwide.com/techlife/archives/2007/10/19/google-yeti-skye-60-seconds-what-is-techlife/#comments</comments>
		<pubDate>Sat, 20 Oct 2007 02:13:20 +0000</pubDate>
		<dc:creator>Dave Kaufman</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Published Article]]></category>

		<guid isPermaLink="false">http://www.dkworldwide.com/techlife/archives/2007/10/19/google-yeti-skye-60-seconds-what-is-techlife/</guid>
		<description><![CDATA[On a cold November day, the Yeti sits patiently at his computer, the Skye darkens as he Googles and his results return &#8212; 60 seconds later he has an answer.Â  Ok, you didn&#8217;t just land in the middle of a new Hollywood movie pitch.Â  Techlife had an exciting month.
First we got some great attention from [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" alt="Reading by Christine Rondeau" id="image79" title="Reading by Christine Rondeau" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2006/12/readingpaper.png" />On a cold November day, the Yeti sits patiently at his computer, the Skye darkens as he Googles and his results return &#8212; 60 seconds later he has an answer.Â  Ok, you didn&#8217;t just land in the middle of a new Hollywood movie pitch.Â  Techlife had an exciting month.</p>
<p>First we got some great <a title="Google writes about Techlife" href="http://www.dkworldwide.com/techlife/archives/2007/09/20/techlife-and-dave-kaufman-mentioned-in-google-docs-blog-and-the-book-standard/trackback/">attention from Google</a>.Â  Then we played <a title="Yeti Baseball" href="http://www.dkworldwide.com/techlife/archives/2007/10/09/penguin-baseball-yeti-goes-yard/trackback/">Yeti Baseball</a>.Â  We also learned how to take some <a title="Great Photos in 60 seconds" href="http://www.dkworldwide.com/techlife/archives/2007/10/18/how-to-shoot-better-photos-point-think-click/trackback/">great photos in just 60 seconds</a>.Â Â  Finally we had an <a title="Interview with Skye Boyes" href="http://www.dkworldwide.com/techlife/archives/2007/10/19/exclusive-interview-ballisticks-stick-arena-creator-skye-boyes-gives-us-screenshots/trackback/">Interview with Skye Boyes</a>.</p>
<p><em>(the lead-in for the November column)</em></p>
<p><em>(part of the syndicated print columnâ€™s writing process exposed to online readers)</em></p>
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		<title>Trick or Treat &#8211; Offline and Online Games</title>
		<link>http://www.dkworldwide.com/techlife/archives/2007/09/14/trick-or-treat-offline-and-online-games/</link>
		<comments>http://www.dkworldwide.com/techlife/archives/2007/09/14/trick-or-treat-offline-and-online-games/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 17:06:40 +0000</pubDate>
		<dc:creator>Dave Kaufman</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.dkworldwide.com/techlife/archives/2007/09/14/trick-or-treat-offline-and-online-games/</guid>
		<description><![CDATA[It&#8217;s October and that comes with all the fun tricks and exciting treats.  Techlife has a treat for all our readers, a little more on that later.  Our first trick this month was our readers, they came out in force on the website for a few different articles.  We decided to highlight [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" title="Reading by Christine Rondeau" id="image79" alt="Reading by Christine Rondeau" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2006/12/readingpaper.png" />It&#8217;s October and that comes with all the fun tricks and exciting treats.  <em>Techlife</em> has a treat for all our readers, a little more on that later.  Our first trick this month was our readers, they came out in force on the website for a few different articles.  We decided to highlight our readers excitement for <a title="Fantasy Football on Techlife" href="http://www.dkworldwide.com/techlife/archives/2007/08/29/fantasy-football-and-google-docs-winning-strategies/trackback/">Fantasy Football</a> and <a title="Multi Player Desktop Tower Defense on Techlife" href="http://www.dkworldwide.com/techlife/archives/2007/08/17/techlife-invites-you-to-the-collective-free-limited-invites/trackback/">Multi-Player Desktop Tower Defense</a>.</p>
<p>We encourage you to visit the site, as we also had our first video double feature this past month.  Both videos will hit you, just in slightly different ways.  We covered a really great letter we got about improving a website.  We are also asking for your &#8220;Everyday Websites&#8221;.</p>
<p><em>(the lead-in for the October column)</em></p>
<p>So a trick and a treat.  Who is said we didn&#8217;t have fun at <em>Techlife?  </em>How many invites will we hand out?</p>
<p><em>(the closer for the October column)</em></p>
<p><em>(part of the syndicated print columnâ€™s writing process exposed to online readers)</em>
</p>
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		<title>Addition by Subtraction &#8211; Growing your Small Business</title>
		<link>http://www.dkworldwide.com/techlife/archives/2007/09/04/addition-by-subtraction-growing-your-small-business/</link>
		<comments>http://www.dkworldwide.com/techlife/archives/2007/09/04/addition-by-subtraction-growing-your-small-business/#comments</comments>
		<pubDate>Tue, 04 Sep 2007 17:44:41 +0000</pubDate>
		<dc:creator>Dave Kaufman</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Reader Emails]]></category>

		<guid isPermaLink="false">http://www.dkworldwide.com/techlife/archives/2007/09/04/addition-by-subtraction-growing-your-small-business/</guid>
		<description><![CDATA[Techlife always welcomes letters from our readers. As most readers know we run a consulting business, DK Worldwide, so we get lots of questions from business owners. Recently a potential client had this to say {excerpt}.
Dear Techlife,
I have a business where I publish writing and activities for professionals. I have been writing eBooks, and selling [...]]]></description>
			<content:encoded><![CDATA[<p><em><img align="right" alt="books, books by Sanja Gjenero" id="image92" title="books, books by Sanja Gjenero" src="http://www.dkworldwide.com/techlife/wp-content/uploads/2007/01/pileofopenbooks.jpg" />Techlife</em> always welcomes letters from our readers. As most readers know we run a consulting business, DK Worldwide, so we get lots of questions from business owners. Recently a potential client had this to say<em> {excerpt}</em>.</p>
<blockquote><p>Dear Techlife,<br />
I have a business where I publish writing and activities for professionals. I have been writing eBooks, and selling them with great success.</p>
<p>I have built up a mailing list and started to really see the future of my business. I have built my own website and self-publish my own books. I am not sure if I am doing everything the &#8220;best I can.&#8221; But I really am encouraged by the recent success and would like to see my business reach $XX,XXX by Christmas this year and $XXX,XXX by next year.</p>
<p>Do you think you can help me?<br />
Sincerely,<br />
Writing for Pleasure (and now profit)</p>
</blockquote>
<p>Dear Writing for Pleasure (and now profit),</p>
<p>Congratulations! Your success certainly has you excited. We got excited just reading about it. We really like working with clients who have goals. We often help them write them, so we are certainly thinking from the same place. I also read your email a few times and think that we can help you grow your business.</p>
<p>DK Worldwide provides clients business consulting focusing on marketing and technology. We leverage experience from Fortune 50 clients and apply it to smaller companies. Some of my comments stray away from the web, such as setting goals, making a plan, focusing on your &#8220;art direction&#8221; etc.</p>
<p><span id="more-253"></span><br />
<strong>Growth Ideas.</strong> We have worked with an international education company and publisher. This company focused on teacher education (continuing education credits). They published AND provided classroom education. I have an idea for your business. Consider focusing on in-services, speaking, workshops. You sound like someone who would really enjoy and benefit from the exposure. It would help you stop selling just 1 eBook at a time and start selling 25, 50 or even 100 at a time. The educational publisher made a big business of selling speaking engagements. You get paid for speaking. A positive. You introduce your product line to a group of teachers. Another positive. You become even more of an expert. Another positive. You sell multiple copies of many different eBooks all in one day. Another positive. Plus it would certainly help you achieve your goals much more quickly.</p>
<p><strong>Riveting your focus.</strong> Savvy entrepenuers often struggle as they grow, as you are doing right now. The issue of &#8220;DIY or For-Hire&#8221; is a big leap. As your business grows, the star power and brand equity of &#8220;YOU&#8221; should be your main focus. This means expanding your brand and your product line. YOU are the star, your technology and backend is just a function of getting work done. Having a staff behind you is key to your growth. Think of all the people that support Shania Twain. Your business is the same. She makes her money from two main areas, writing and recording music (new eBooks) and appearance fees (tours, speaking, signings, merchandise). As you grow letting go will let you focus on the areas you make a difference.</p>
<p><strong>Spend money to make money.</strong> So far in your publishing career as noted above you were a DIY&#8217;er. Web sites, writing, page layouts, design, etc. But you have already noted some issues with this method: security, shopping carts, file formats, web hosting, mailing lists are starting to creak under the weight of your growing business and even beginning to limit your growth. As you noted it is time to think bigger.</p>
<p>I feel confident that I can help you grow your business and improve the backend operations, letting you focus on creating more product and increasing other areas of revenue such as speaking engagements as I have noted. I know you can&#8217;t do everything at once, and you have some certain areas of pain today.</p>
<p>If you like what you are reading and have a question let me know. If you are ready to get started, please let me know that as well.</p>
<p><em>Note: If you have a business that is looking to expand and requires a new look, a better back-end or just someone to bounce an idea against. Email me at: helpme {at} dkworldwide {dot} com.<br />
</em>
</p>
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		<title>About TechLife and David Kaufman</title>
		<link>http://www.dkworldwide.com/techlife/archives/2007/06/18/about-techlife-and-david-kaufman-7/</link>
		<comments>http://www.dkworldwide.com/techlife/archives/2007/06/18/about-techlife-and-david-kaufman-7/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 16:06:25 +0000</pubDate>
		<dc:creator>Dave Kaufman</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Published Article]]></category>

		<guid isPermaLink="false">http://www.dkworldwide.com/techlife/archives/2007/06/18/about-techlife-and-david-kaufman-7/</guid>
		<description><![CDATA[Need to get email on your cell phone?Â  Frustrated with your current web host&#8217;s customer service?Â  Paying to much for your employees email?Â Â  Time to get professional email and hosting.  Sit down with the marketing and technology vision of a proven â€œventure strategistâ€. Dave Kaufman wants to meet your business and organization, all it [...]]]></description>
			<content:encoded><![CDATA[<p>Need to get email on your cell phone?Â  Frustrated with your current web host&#8217;s customer service?Â  Paying to much for your employees email?Â Â  Time to get professional email and hosting.  Sit down with the marketing and technology vision of a proven â€œventure strategistâ€. Dave Kaufman wants to meet your business and organization, all it takes is an invitation. Did you know that Dave provides email and web hosting to customers of all sizes? Ask him about it. Contact Dave, itâ€™s easy: techlife [at] dkworldwide [dot] com.</p>
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