HEMA: Brillant Design and Execution

To be unique in today’s business environment you need more than creativity. You need management willing to take a risk, and top notch people to bring the idea to life. HEMA, a Dutch Department Store has what it takes. HEMA gets it.

As many longtime readers know Techlife has a day job, providing marketing and technology consulting which includes web site design. We are always looking for unique examples, that really engage the user. We got this email from Charlie S., a reader and customer.

HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium, Luxemburg, and Germany. In June of this year, HEMA was sold to British investment company Lion Capital.

Take a look at HEMA’s product page. You can’t order anything and it’s in Dutch but just wait a couple of minutes and watch what happens on the page.

Charlie’s email proves something that HEMA executives figured out. Make something unique and people will help virally market for you. HEMA’s site has attracted positive attention, just look at these headlines. Who wouldn’t want these types of things associated with their company?

Creativity Matters

Hema – Greatest Store Ever

Great Website

HEMA: Breaking Through The Clutter of Online Retail

Cool Site of the Month

Cool Online Catalog Promo

HEMA: Innovative Error Page or Advertisement – You Decide

HEMA has people touting the greatness of their products, talking about their company, using words like creativity, greatest, cool, and innovative. People don’t mind marketing when it has an entertaining purpose. They embrace it.
Have you seen a great Rube-Goldberg or unique marketing idea? Let us know in the comments.

One of my favorites is Honda’s Rube Goldberg. What sets these apart from other ads is the time and energy in the productions, people appreciate the clever, hard work that makes a few seconds of enjoyment, but a lasting impression.