Techlife covers many game changing websites, technology and gadgets.  When Google enters an arena, this 10 year old company, aims for mass adoption and global impact as fast as possible.  Their global launch into the mobile handset marketplace with partner Tmobile is a direct aim at Apple’s iPhone, RIM’s Blackberry, Microsoft’s Windows Mobile and every other mobile operating system.

The technology twist Google added to the mobile device marketplace is akin to the original Palm Pilot, they opened the developer marketplace to anyone.  No rules, no restrictions.  This is where Google used their clout to make it happen, much as Apple dictated the iPhone details to AT&T.

(part of the syndicated print column’s writing process exposed to online readers)