July 2008



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Techlife loves the letters we get from readers Their real world problems are things many other readers deal with on a regular basis. This month the ever common, “technology for the sake of technology” issue rears its ugly noggin. Can our hero help? Can we resolve the dilemma?

(part of the syndicated print column’s writing process exposed to online readers)


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Did you just add “contacting Techlife” to the bottom of your list?  Time to shift priorities and contact us now.  We can help your company or organization today so why wait? Hit me via email at: techlife [ at ] dkworldwide [dot] com. Do you subscribe to the RSS feed for Techlife? Visit the TechLife weblog where all you need to do is point and click.

(part of the syndicated print column’s writing process exposed to online readers)


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How do you know if your company made the right call? Ask an expert. I am looking to make a long lasting change in your organization. Let me help you. As a marketing and technology proven “venture strategist” I want to meet businesses and organizations that are looking for a way to break out, all it takes is an invitation. Contact me, it’s easy: techlife [at] dkworldwide [dot] com.

(part of the syndicated print column’s writing process exposed to online readers)


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Techlife has gone mobile. As Sidekick’s Blackberry’s gain in popularity we often get requests from readers to offer a quick loading mobile edition. When selecting our direction we wanted to make sure to provide the same great experience our readers have come to enjoy in the paper edition and full web edition.

As you can see from these screen captures it’s a pretty decent option. Please let us know if you find any browsers that have issues. The nice thing is it should auto-detect your mobile browser.


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Dear Techlife,

My organization bought a piece of technology that is cumbersome and hard to use and really takes an expert which we don’t have on staff. If we could use it correctly it would make life easier and improve our bottom line.

I think we made a mistake as do many other co-workers and partners. It is the industry standard but maybe not a perfect fit for us. Can we just cut bait already and move on?

Sincerely,

Troubled by Tech

Dear Troubled,

Techlife is one facet of work and life, but these days there are many vying for attention in this ever faster world we inhabit. Sometimes it is easy for people and organizations to get swept up on the crest of a wave, riding the technologic marvels created for consumption. Often technology claims of better, faster, stronger are planted right along side. But as our headline asks, is this always true or would people have us believe we do function in a vacuum devoid of all other forces?

We encounter examples daily of clients and prospects who were oversold. It reminds me of the elementary children’s problem.

A child just finished a big dinner, and someone asks them if they want ice cream. There’s always room for ice cream, right? If the child was asked would you like a small or large portion, 99% would reply, LARGE! They likely would eat the size small portion but not finish the large.

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