People everywhere are excited for MLB’s Opening Day. It is a day when everyone has a clean slate. Everyone has an even shot (at least the media gives that impression.)

We all know the owners and players are in this to get paid. Well once again, loyal reader Dan writes in with an Opening Day gem to give Techlife readers their shot at a payday. (Pete Rose, this one’s for you!) I was a bit skeptical at first, but it’s free money and fun too. Nearly as good as fun at the old ballpark.

CentSports is a new kind of social gaming site where you risk nothing but can win real money. First off the site gifts you $.10 to bet on sports. Lose that and get another gift of $.10 and so on. (Yep, they are unlimited in their generosity.) Start winning and you can cash out as soon as you reach $10. Sound to good to be true? Sounds more like spam you might get, right? Trust Techlife it isn’t. It is actually a lot of fun

Do you like hardwoods, frozen ponds or field of dreams? CentSports has NCAA, the NCAA Tournament, the NIT Tourney plus the full slate of NBA games. They also have NHL hockey and starting today they have baseball’s MLB all ready for Opening Day action. They are planning on adding soccer and bringing back boxing and tennis. (Apparently those pesky tennis players will retire mid-match which screws up the betting a little.)

As a person with little knowledge of sports betting it is a lot of fun to learn on someone else’s dime (pun intended). They have all the standard bets including point spread, money line, over/under and let you parlay or combine these bets to get higher payouts.

The best part is the social aspect of the site. You can see what others bet, invite friends, publicly chat about each bet made and send private notes too.

How can CentSports fund the payouts? Advertising. They have a unique feature after placing a bet you will get the chance to see an ad which can give you bonus cash if you win. (Hint: Always hold out for near the top tier of the bonus.) There are other ads scattered around the site as well.

Overall: If you like sports and are too chicken to try using your own money, you can’t lose. Literally! CentSports is sports gambling for the rest of us. No skill required.

I hope you try it out and see if you can beat me, I was up to nearly $2. Let us know in the comments what your user name is and we can add you to our friend list on the site.

Three of the biggest areas in tech are Gaming, Mobile and Computing. This past month tackled this three ring circus in Techlife’s online blog. We covered a Nintendo Wii tip for the gamers, Techlife TV had video preview of Google’s Android mobile phone operating system and finally we took a diversion to a special kind of computing. If you haven’t visited, check out Techlife online.

At Techlife we often advise clients that giving back to the community is not just good PR. It can really impact employees and your business in many ways. I personally have a variety of organizations that I donate my time towards and the rewards truly are amazing. A recent story once again reinforced it pays to do good. It’s called karma people.

Stuck on a problem?  Looking to reduce costs? Not sure how to make them happen? Techlife can do a lot. Just ask us. Hit me via email at: techlife [ at ] dkworldwide [dot] com. Do you subscribe to the RSS feed for Techlife? Visit the TechLife weblog where all you need to do is point and click.

(part of the syndicated print column’s writing process exposed to online readers)

Is your company looking for that kickstart?  How can you excite customers?  The next big idea? Looking for something easy? Let me help you. As a marketing and technology proven “venture strategist” I want to meet businesses and organizations that are looking for a way to break out, all it takes is an invitation. Contact me, it’s easy: techlife [at] dkworldwide [dot] com.

(part of the syndicated print column’s writing process exposed to online readers)

A winter wind whips a lone rider on his trusty sled. With only a small hat and a candy cane scarf his entire existence is to ride the line. Can he keep it up? Will he make it? Only you will determine it. Only you can make the flight of the Line Rider.

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It’s been a while since Techlife has brought us another in the series of Friends of Line Rider. Can you tell we missed the little guy? Today we find ourselves enjoying Line Rider Zada v1.3.

A modded Line Rider version with everything that is missing in the first Line Rider. Use the eraser, speedups and zoom for a better Line Rider experience.that is Zada!

Line Rider Zada is really quite the fun afternoon and perfect for adults and kids alike.

As loyal readers know Techlife is an early adopter, but we don’t always write about things immediately. Our readership appreciates the pace, as the our reports give a real “lived in” flavor. For example we have had a Nintendo Wii in our office for well over a year, as we snagged one early on. But our first Wii article was about something that puzzled us, and we thought might help others.

We have had an OLPC XO Laptop (One Laptop Per Child) in our offices since late last year. For those unaware, these are those little green laptops originally billed as the $100 laptop (ended up closer to $200), and intended for children globally, but with special focus towards countries where computers are few and far between. The idea that if children had the chance to use a computer regularly, their own computer, they would grow up and be able to implement technology into their country with more ease. A noble pursuit.

Click “more” to read how the OLPC XO Laptop Saved the Day… and see the image gallery.
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Techlife TV has a double feature today with videos on Android the Google operating system for mobile phones. These videos demo simple text messaging and chat, rendering of the earth, the videogame Quake, Google Maps and Street view and much more.

As a long time user of the Sidekick by Tmobile, also known as the Hiptop, Techlife TV was excited to see Apple’s iPhone be released and now Google’s Open Handset Alliance operating system Android in the wild. These mainstream devices will help provide competition to RIM’s Blackberry Operating System and Microsoft’s Mobile platform along with the other manufacturers of smart phones like Nokia and Palm. It was interesting to see Microsoft buy Danger the makers of the Sidekick mostly because Danger founder Andy Rubin left a few years ago to form a company acquired by Google and now turned into Android. So all this means more for the consumer.

Which smart phone will win is anyone’s guess? But with Apple moving into the top ten in sales of the iPhone it will be exciting to watch the future unfold in this segment of the marketplace.

Google’s Andy Rubin demos Android for the BBC – Blip.tv video via Gizmodo

Techlife was talking to Nintendo support (new site design) yesterday and picked up a great little nugget. As many people know there are all sorts of old console games in the Wii’s Virtual Console. One thing they all lack is “save game” ablity.

If you click on the blue house button while playing a Virtual Console game, and then from that screen click on Wii Menu, the Virtual Console game is paused and you can play other games, disc or Virtual Console games and then come back to your “pause game”. It’s a pretty hidden trick.

The rep I spoke with had not heard of it this hack or trick until after they started working with Nintendo. Seems like a great idea. Thanks Nintendo Support Guy Matt!

Also of note, with the tens of thousands of Wii’s being sold a month, the support rep said they are lucky if they field a thousand calls a month, the Wii is pretty easy to use and pretty durable. I thought that was a pretty interesting comment.

From the sweet sound of your iPod, to the burning of CDs, to your car radio finding music is never a problem?  Even finding music you like is pretty easy these days.  But new musical search tool Songza allows you to find that one song stuck in your head or have been jonesing to hear.  After Techlife published that article we were reminded about how our office rocks to various music using a few different solutions, including Pandora, Slacker and Jinzora.  So after reading this article, you might want to unplug your iPod and try your hand at some other options.

Looking for a solution to that problem? Not sure how to make them happen? Techlife can do a lot. Just ask us. Hit me via email at: techlife [ at ] dkworldwide [dot] com. Do you subscribe to the RSS feed for Techlife? Visit the TechLife weblog where all you need to do is point and click.

(part of the syndicated print column’s writing process exposed to online readers)

Does your website need a refresh?  Looking for something easy?  Let me help you.  As a marketing and technology proven “venture strategist” I want to meet businesses and organizations that are looking for a way to break out, all it takes is an invitation. Contact me, it’s easy: techlife [at] dkworldwide [dot] com.

(part of the syndicated print column’s writing process exposed to online readers)

Techlife’s recent Songza article has had some reader’s emailing about Internet Radio. FM radio has always been about commercials, DJs, and maybe a bit of wacky news. Listeners are now getting to play radio station owner with a few great radio station options. Techlife has been using two free options lately.

Pandora is of Techlife favorites of internet radio, but sadly it has been losing global audience with constant country restrictions. The idea is simple offer a customizable radio station that helps program songs based on other songs and artists you already told it you like (or don’t like.) They use a fancy rating system, called the Music Genome Project that is often discussed in depth. We have been using Pandora for years and really enjoy how easy it is to use. Pandora is great for exploring lots of new music. One issue I had with Pandora was I might have customized my station to much, I often would hear a few songs repeat in the same day.

Slacker is a newer entry into the internet radio business. It too offers a simple interface where you can quickly setup a station, add artists you like and start listening. It is a bit less featured than Pandora right now but it is easier to ensure the people you like you get to hear. They do less adding new artists music and play a bit deeper cuts from artists you know. I also like all the comedy Slacker has in its library. Slacker has a mobile media player, like an iPod, that allows you to take the custom station options with you. Techlife has not yet had a chance to review this hardware.

Overall: If you are looking to have a new radio experience give either or both options a try. They are both easy to use and certainly are a nice change from “my music library.”

Bonus: If you are really technically savvy, run a Jinzora Media Server and Do-It-Yourself broadcast your own music collection. A friend is doing this and it is nice to be able to explore their music collection all just using a simple web browser.

Techlife has been rocking recently to an easy-to-use music search engine, Songza. Type in an artist or song title and get a choice of various versions of songs that might be what you were searching for.

Google simplifies searching for web content. Songza simplifies searching for audio content. Part of the trouble of audio search is text descriptions might not do justice to what you want to hear so Songza has a flash player that allows you to listen and keep searching. They also use crowdsourcing, which means you can help clarify if a song is what you wanted, and rate it thumbs up or thumbs down which helps make Songza better the next time around.

With Songza’s elegantly simple interface, great search, the ability to build a playlist without even giving them your name or a login, an audio player, crowdsourcing, various sharing options and vast library it is interesting to see where it goes next. Songza’s free, doesn’t ask for any information and right now is really advertising free except for a link to buy the music you are listening.

My only complaint is the very rudimentary music player. I would like to see a fast forward or reverse capability, as other sites that search video, like Techlife TV, offer this.

Overall: Give Songza a Grammy for technical achievement. Songza may sound simple, because it is. But when simple is done right it rocks.

A few years ago we were lucky enough to get a gift of Lizano Salsa, a Costa Rican condiment as common as ketchup, or so I’m told. It was a big hit around the Techlife offices. Such a big hit that the next time some readers went to Costa Rica they too were kind enough to send us some Lizano.

As all good things come to end, our salsa supply is nearing its end. Naturally we didn’t think much about it, but one of the Costa Rican travelers apparently did and was organizing a group purchase. We said we would get a bottle in their purchase. Weirdly, Amazon lists the sizes in ounces while our bottle lists them in milliliters and with Amazon offering three sizes I wanted to make sure I got the same size.

You were probably wondering how this was Techlife-y, well to do the conversion I used probably the easiest measurement conversion tool, Google. I just typed in my conversion “23.7 ounces to millileters” and Google came back with 700. Simple.

Google calls this a calculator, I call it perfect just like Lizano.

To be unique in today’s business environment you need more than creativity. You need management willing to take a risk, and top notch people to bring the idea to life. HEMA, a Dutch Department Store has what it takes. HEMA gets it.

As many longtime readers know Techlife has a day job, providing marketing and technology consulting which includes web site design. We are always looking for unique examples, that really engage the user. We got this email from Charlie S., a reader and customer.

HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. HEMA also has stores in Belgium, Luxemburg, and Germany. In June of this year, HEMA was sold to British investment company Lion Capital.

Take a look at HEMA’s product page. You can’t order anything and it’s in Dutch but just wait a couple of minutes and watch what happens on the page.

Charlie’s email proves something that HEMA executives figured out. Make something unique and people will help virally market for you. HEMA’s site has attracted positive attention, just look at these headlines. Who wouldn’t want these types of things associated with their company?

Creativity Matters

Hema – Greatest Store Ever

Great Website

HEMA: Breaking Through The Clutter of Online Retail

Cool Site of the Month

Cool Online Catalog Promo

HEMA: Innovative Error Page or Advertisement – You Decide

HEMA has people touting the greatness of their products, talking about their company, using words like creativity, greatest, cool, and innovative. People don’t mind marketing when it has an entertaining purpose. They embrace it.
Have you seen a great Rube-Goldberg or unique marketing idea? Let us know in the comments.

One of my favorites is Honda’s Rube Goldberg. What sets these apart from other ads is the time and energy in the productions, people appreciate the clever, hard work that makes a few seconds of enjoyment, but a lasting impression.
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